NEW CAMPAIGN FOR HALCÓN VIAJES
The briefing proposed by Halcón Viajes was to create a WOW concept that could be adapted to different advertising media and that could coexist with other commercial tactical campaigns throughout the year. The objective is clear: to bring the consumer back to the stores and reinvent the brand itself.
THE PROPOSAL
THE IDEA
The idea is based around the copy "Déjate Sorprender" (Let yourself be surprised), which refers to letting travel agents do their job so that consumers can be surprised by their trip (and leave aside the websites to plan their own trip). This is connected to the sound of surprise (OH, AH).
To meet the objective of guiding the public to the shops, using a runway leading to the shop door, or installing beach sand. In addition, we have revived the Curro figure from the 90s, playing the GeoGuessr game and trying to interact with consumers to make them guess where he is.
To meet the objective of guiding the public to the shops, using a runway leading to the shop door, or installing beach sand. In addition, we have revived the Curro figure from the 90s, playing the GeoGuessr game and trying to interact with consumers to make them guess where he is.
